Truly Hard Seltzer × Saphera
Events · Advertising · Product

Truly Hard Seltzer × Saphera

Client — Truly Hard SeltzerYear — 20241 of 3 artists in Canada

In 2023, Saphera partnered with Truly to design artwork for their first artist-collab merch drop. She crafted two unique designs: a fun hand-lettered piece of one of Truly's slogans for a t-shirt, and a vibrant repeat pattern inspired by Truly's Berry Punch Pack for a bucket hat.

The collection was released in July 2024 at a launch party at STACKT Market, where influencers from all over Canada were invited to cover this historic launch for the Truly brand.

These pieces are more than just fashion — they embody the spirit of embracing your true self, unapologetically. This sentiment resonates deeply with Saphera, who struggled with self-acceptance during her childhood and teenage years. She designed these items to remind people of this empowering feeling every time they wear them.

Hand-lettered t-shirt design for Truly Hard Seltzer
Saphera's t-shirt design.
Bucket hat with repeat pattern inspired by Truly's Berry Punch Pack
Saphera's bucket hat design.
Saphera with the Truly and Craft PR teams
Saphera pictured with the Truly and Craft PR teams.
Launch event at STACKT Market in Toronto
Photos from the launch event at STACKT Market in Toronto.
Displays at the launch event highlighting Saphera and her work
Some of the many displays at the launch event.
Saphera Peters collab artwork with Truly Hard Seltzer
Next projectSephora Canada — Int'l Women's Month

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