Resmed brought Saphera in across two projects for their community events — an illustrated world for guests to stand in front of, and a set of embroidered patches to take home.
Well Rested
The centrepieces were large illustrated standees that doubled as photo backdrops. Alongside them, Saphera designed the event decor — stadium cups, napkins, postcards and stickers — plus the event's visual identity: hand-lettered Well Rested branding and the social graphics used to promote it before the doors opened.
CPAP Baddies
For the second event, Saphera drew a set of embroidered patches and pins — Sleep Diva, C-PAPI, Mask On Lights Off, Thriving Under Pressure — that guests could add to their own hats and jackets. Every one turns a piece of medical equipment into something you'd want to wear.
Sleep apnea is a private thing to live with, and Saphera's brief was to make it something people would happily be photographed next to. Art does what a campaign can't: it gives an audience a reason to show up, stand together, and take a piece of the brand home. That's how a customer base becomes a community — and it's what Saphera builds for every brand she works with.
