Tim Hortons — Smile Cookie 2026

For Tim Hortons' Spring 2026 Smile Cookie campaign, Saphera created an original illustration about community: how small, everyday acts of kindness connect us. From April 27 to May 3, 100% of proceeds from every Smile Cookie went to more than 600 local charities, each chosen by a local Tims restaurant owner.

Saphera Peters' Tim Hortons Smile Cookie illustration: a skateboarder holding a Smile Cookie, a couple with a Tims coffee, and a friend taking a selfie on a stack of cookies

Hand-lettered SMILE! design with a Smile Cookie, drawn for the front of the t-shirt

A winding path through spring blooms links a skateboarder with a Smile Cookie, a couple sharing a Tims coffee and a friend snapping a selfie on a stack of cookies, a nod to the campaign's message that every bite helps. Saphera also hand-lettered "SMILE!" for the front of a custom t-shirt, and shared the whole process in a video for Instagram and TikTok.

Initial pencil sketch of the Tim Hortons Smile Cookie illustration — Initial sketch

Behind the Scenes

Behind the scenes of Saphera's Tim Hortons Smile Cookie video: drawing the illustration on her iPad beside a fresh Smile Cookie, transferring the artwork onto a t-shirt, and the finished piece.

Saphera holding a Smile Cookie beside an open Tim Hortons Smile Cookie box

Saphera drawing the Smile Cookie illustration on an iPad while holding a Smile Cookie

Peeling back transfer paper to reveal the illustration printed on a white t-shirt

The Smile Cookie illustration printed on a white t-shirt

The finished Tim Hortons Smile Cookie illustration on Saphera's iPad

View more photos and hear more about the collab from Saphera below!

View this post on Instagram

View this reel on Instagram

Behind the Scenes

Let's make something impactful